ABOUT US

Over 20 Years Experience

Retail Advertising and Promotions (R.A.P.) was founded by Dan Sittenauer in 2019. Dan has been in the retail promotions industry for over 20 years and has experience at getting brands noticed in the store, whether it be In-Store IRC Placement, Product Demonstrations, In-Store Events, Merchandising, Store Audits and Branded Coolers.

We can also help with Program Measurements, like Circana (IRI), NielsenIQ and retailer's data like Walmart's "Retail Link®".

Building Solutions

We focus on the brand and build solutions that will provide the best product sales lift. We can also help project sale lifts and redemptions for program budgeting.

Let us Help You!

We'll cater to your product needs whether it is retail specific or a national program.

Why the Perimeter?

Create Unplanned Purchases

“Consumers are only spending 18% of each shopping trip in the center of the store, but the average supermarket still devotes 80% to 85% of its floor space to center store aisles, according to the Coca-Cola Re-energizing Center Store Report.” (www. Supermarketnews.com“Center of the storm” by Mark Hamstra October 17,2017)

“Supermarkets are still the preferred avenue of grocery shopping for Millennials, accounting for 63% of their shopping trips…” www. Supermarketnews.com“Retailers need to be 'prepared' when courting Millennials” by Richard TurcsikMar 02, 2018

"Sales of perimeter of store products, encompassing a wide range of fresh and freshly prepared foods, grew by 15% between 2012 and 2017, outpacing growth in the center store by more than two to one”(Perimeter of The Store, US – July 2017)

"Consumers continue to gravitate to the perimeter for foods that they perceive to be fresher, healthier, and more natural than what they can find in the shelf-stable and frozen food aisles of the center store” (Perimeter of The Store, US – July 2017)

Give shoppers the opportunity to pick your product!